Johns Reflection And Gibbs Reflection in Nursing Practice

Introduction: In this essay, I will discuss several issues that seem to bind nursing practice with questions of ethics, sociology and management. Reflective practice is an important aspect of nursing management and in this essay we discuss implications of discrimination in nursing care and examine the importance of anti-discriminatory perspectives in nursing. In this paper, the case study I will elaborate is of an elderly woman who was of a non-British ethnic origin and spoke little English. A junior nurse visited her home to provide care but her attitude towards the patient has been discriminatory and abrupt, a situation that calls for serious reflection on the issues of racial discrimination at the clinical setting. The patient was†¦show more content†¦Gustaffson and Fagerberg point out that reflective practice has relevance for clinical practice as by understanding the contents of nurses’ reflections, it is also possible to understand the advantages of reflective practice and ho w and when such measures should be used by the nurses for further professional development. Fairley (2005) gives a consultant nurse’ perspective of a clinical role in critical care unit that has evolved as a central feature of all surgical high dependency units (SDHU) in large teaching hospital trusts. Advanced nursing practice is perceived not as the acquisition and application of technical procedures which are usually undertaken by doctors, but also an integration of medicine and nursing where holistic nursing assessment and symptom focused physical examination go hand in hand. Fairley presents a reflective account of practical problems encountered relating to role integration, professional autonomy, legal and consent issues, non-medical prescribing, and role evaluation (Fairley, 2005). The paper successfully describes a model of nursing applied to high dependency units integrating the role of the advanced nurse practitioner within the medical and clinical team an reflective practice plays an important role by being the main method of evaluation of a consultant nur se’ perspective. In aShow MoreRelatedReflective Models Used by Nurses Essay891 Words   |  4 PagesReflective Practice Introduction: Reflection its self is looking into personal thoughts and actions. For nurses this would mean looking at how they performed a particular task taking into consideration their interaction with their colleagues and other members of staff, patients and in some cases relatives This then enables the nurse to assess their actions and thought processes. There are various frameworks of reflection that one could choose and the examples used for this workRead MoreAdolescent and Predictable and Unpredictable Elenents of This Transition and Associated Life-Stage1065 Words   |  5 PagesAbdallah. Ayda Critical Reflection Essay Introduction Within the context of nursing there has been a significant change in nursing in the last two decades, where nursing and medical knowledge has led to changes where patients can no longer stay in hospital and reduction in hospital beds. Professionals who are employed in the healthcare industry are dealing with acutely ill patients who are in more need of care (usher et al 2009). As professionals we must discover the nature that is offered to usRead MoreReflection1542 Words   |  7 Pagesdiscuss the contribution of reflective practice for clinical nursing. Reflection has been defined as a way for individuals to â€Å"capture their experience, think about it, mull it over and evaluate† (Boud et al 1985: 19) Argyris and Schon (1974) suggest that practitioners often practice at less than effective levels because they follow routine. Johns (1995) implies that action can be taken through reflection to increase effectiveness in practice as reflection provides opportunities for self developmentRead MoreReflective Essay : Reflective Practice Theoretical Essay1732 Words   |  7 PagesReflective Practice Theoretical Essay Introduction(300) Rolfe (2011) state that reflection is a mental process which include thinking, feeling, imagining and learning about what was happening in the past and which could be considered as a personal experience. Reflection is a continuous debate on what might have happened differently and if this could affect differently the present and the future regarding the outcome if is positive or negative. Experience underpin the process of reflection. AccordingRead MorePersonal Reflection On Nursing Practice1508 Words   |  7 Pagesrelated to nursing practice, personal experiences and how I have improved in confidence and gained further development in the different fields of nursing as my role of a student nurse. Jane Cummings introduced the 6C’s values as care, courage, compassion, competence, communication, courage and commitment. These are an implementation of the vision and strategy for Nurses, Midwives and Care staff, set out in the national nursing strategy (Department of Health 2012). The 6C’s came into practice in 2012Read MoreThe Theory Of Reflective Practice Within Healthcare And Nursing894 Words   |  4 Pagesthe theory of reflective practice within healthcare and nursing. Furthermore, the essay will identify and analyse the different models of reflective practice, the effectiveness of the models and how healthcare professionals can apply this within their profession. Also, the barriers that may preven t a healthcare professional from reflecting will be discussed in this essay and how it will impact the quality of care delivered to patients. Reflection and reflective practice can be defined in many waysRead MoreEssay on Critical Incident1728 Words   |  7 Pagesguide the author undertake this reflection, Johns (2002) reflective model will be utilised. As the first stage of Johns reflective model asks for the description of the event, the descriptive part will be attached (see appendix A). In accordance with the NMC Code of Professional Conduct (2008) the names of the individual involved have been changed using pseudonym in the form of James, Jennifer and Christina for the purpose of maintaining confidentiality. This reflection has been chosen as it has shownRead MoreReflection: Surgery and Reflective Practice1110 Words   |  5 Pagesassignment critically discusses a reflective practice with regards to a clinical placement I undertook. In the following critical incident that I encountered I will utilize the Gibbs Reflective Model. Gibbs reflective model is fairly straightforward and encourage a clear description of th e situation. Analysis of feelings, evaluation of the experience, analysis to make sense of the experience, conclusion and action plan where other options are considered and reflection upon experience to examine what you wouldRead MoreReflection Essay1616 Words   |  7 Pagesa good nursing documentation is an integral part of nursing. It will also demonstrate how reflection enabled me to make sense of and learn from this experience, as well as identify any further learning developments needed to improve my practice and achieve the level of competency needed for when I qualify as an assistant practitioner. While discussing the knowledge underpinning practice, evidence based literature will be reviewed to support my discussion and for the purpose of reflection the essayRead MoreThe Domains At The Progression Point 21891 Words   |  8 Pages2. The four domains of nursing care are professional values; communication and interpersonal skills; nursing practice and decision making; leadership, management and team working (NMC, 2016). These are the essential areas where the student nurses have to improve their knowledge and skills prior to the nursing registration for improving the quality of nursing care that they provides afterwards (NMC, 2016). The chosen domain for this particular essay is the nursing practice and decision making, as

Security And Privacy On The Internet Essay - 1489 Words

Many users are subject of Security and Privacy on the Internet issue. The term information now is more used when defining a special product or article of trade which could be bought, sold, exchanged, etc. Often the price of information is higher many times than the cost of the very computers and technologies where it is functioning. Naturally it raises the need of protecting information from unauthorized access, theft, destruction, and other crimes. However, many users do not realize that they risk their security and privacy online. First, I want to describe who the subjects of the issue are. In my opinion, the issue is the most relevant for the private and commercial information. Home users risk their security while connected to†¦show more content†¦Internet could be used by rivals or criminals just as a mean to access such information. If consider such fact that almost any organization today uses Internet as it uses telephone, the scales of the issue become global. As an example I would like to describe my experience working at a relatively small fruit import company. The management of this firm gets information, makes orders, and carries almost all negotiations via the e-mail. To minimize the risk of any disclosure or loss of confidential data, it is important to understand where the risks are, and implement office management practices and appropriate technology to ensure all of your data remains confidential and secure, advises article IDS: Classification (2002, December4). The potential loss or dis closure of information could occur through various ways: vulnerabilities of operation systems (mostly Microsoft products), vulnerabilities of e-mail software, viruses and malicious software, and weak passwords. It is relatively easy to protect electronic information in this case, but it does take some time and effort, which could be difficult for managers, who do not have an expertise in computers. Next I would like to speak about effective measures to protect data. Selection of security means should be based on an effective protection and meanwhile should be convenient. As advises article Anonymity for lazy people (2004, JuneShow MoreRelatedSecurity and Privacy on the Internet1544 Words   |  7 Pagesof Security and Privacy on the Internet issue. The term information now is more used when defining a special product or article of trade which could be bought, sold, exchanged, etc. Often the price of information is higher many times than the cost of the very computers and technologi es where it is functioning. Naturally it raises the need of protecting information from unauthorized access, theft, destruction, and other crimes. However, many users do not realize that they risk their security andRead MoreInternet Security and an Invasion of Privacy1694 Words   |  7 PagesSearches and Seizures The advent of technology marks the beginning of the digital era. It is an era which created a whole new world called the World Wide Web (WWW) whereas the people therein are called â€Å"netizens†. With the proliferation of the internet usage across the world, netizens are able to meet other netizens from the other side of the world, to share their thoughts, pictures, and videos, and to interact through online workplace platforms, games, mails, and many more. It has created wide-rangeRead MoreEssay about Internet Privacy and Security 849 Words   |  4 Pageshas made things a lot less private. This results in us having to be extra careful with security on the internet. Internet security is important to protect our privacy, protect us from fraud, and from viruses that could destroy a piece of our technology. Internet privacy and security may be different but share a responsibility, but it is up to us to take personal responsibility to protect ourselves on the internet. We sho uld pick unique, carful passwords, and never share this sensitive informationRead MorePrivacy Versus Security: Personal Data and Internet Use, Is Your Privacy Being Eroded?2458 Words   |  10 PagesPrivacy versus Security: Personal Data Internet Use There are many Americans who are perplexed by the very topic of Internet Privacy as well as the security of their personal data. While the topics, privacy and security are clearly defined by Merriam-Webster’s Dictionary as two different things, they possess the ability to work together while one does not encroach upon the other. While these are two different topics, there are some that make the mistake of using these terms interchangeablyRead MorePrivacy, The State Of Being Away From Public Attention1614 Words   |  7 PagesThroughout time, privacy and security have been two heavily debated topics. There has always been a struggle to find middle ground between a private environment and a secure environment, but the dawn of technology and the Internet has made this struggle even more difficult. The Internet has drastically decreased the expectation of privacy of any and all individuals that have ever used it. Technology in general can pose a threat to an individ ual’s physical and virtual security. The Internet has also broughtRead MoreEssay on Privacy on the Internet1281 Words   |  6 PagesPrivacy is mentioned in the Bill of Rights, but in which amendment does privacy on the Internet fall. In the website â€Å"The Right of Privacy† it says that â€Å"The U.S. Constitution contains no express right to privacy† (n. pag.). Freedom of religion is given to us in the First Amendment. The Fourth Amendment protects you from searches and seizures unless the officials possess a warrant. The Fifth Amendment gives us the right to interpret the first eight amendments in ways that can protect the people.Read MoreWhy Personal Information Is Risky On The Internet And The Situation Of Information Security1422 Words   |  6 PagesWith the development of internet technology, society has been pushed compulsorily into a ‘big data’ period(Craig and Ludloff,2011).†Big data refers to the massive amounts of data collect ed over time that are difficult to analyze and handle using common database management tools† (http://www.pcmag.com). Not only the development strategy of the government and enterprises, but also threaten citizens’ personal information security. There are significant issues increases rapidly due to this environmentRead MoreNetwork Product Development Company : Security Issue1280 Words   |  6 PagesIoT Integration in Network Product Development Company : Security issue –Critical Literature Review. Introduction: The Internet of Things (IoT) sometimes known as Internet of objects. Internet of Things later will change to Internet of Everything which includes education, communication, business, science, government, and humanity. The internet is one of the most important and powerful creations in human history (Evan, 2011). The high volumes of data generated by IoT and technologies for the similarRead MoreLack Of Privacy On The Internet1404 Words   |  6 Pagesissue today that cuts so wide a swath through conflicts confronting American society like privacy. From AIDS tests to wiretaps, polygraph tests to computerized data bases, the common denominator has been whether the right to privacy outweighs other concerns of society. And with more and more people using the Internet, more and more information being passed over the Internet, more problems arise. The Internet has been an advantage in technology that has greatly increased the capacities of a computerRead MoreEssay On Internet Privacy147 1 Words   |  6 PagesIST 618 Summer 2017 online Policy Essay #2 Privacy In today’s world, Privacy and Security comes hand in hand with internet. Technology allows us free speech and freedom of information over the internet, by imposing strict laws and policies regulating the privacy and security of our information. According to Richard Clarke, free expression over the internet and its privacy are two sides of the same coin (Privacy and security(n.d.)). Writing blogs, uploading posts, comments

What Do We Learn About Colonialism In The Tempest free essay sample

Ariel and Clinical can both be viewed as the colonized subjects of Prosper, a ND the contrasting attitudes Of these subjects towards their master is indicative Of the differing ways in which human nature responds to modern civilization. Both Ariel and Cilia n are individuals who are clearly oppressed by Prosper, yet each develop a different kind of r legislations to their master. The scenes of The Tempest are structured so as to emphasize the differing characterizations of Ariel and Clinical in their relationship to Prosper.Throw shout the play, interactions between Ariel and Prosper come directly before or directly after interactions between Clinical and Prosper. The contrasting nature of these interactions o cur;Eng dramatically portrays the contrast between the attitudes of these central char asters. The first appearance of Ariel immediately establishes his character as that of a submissive, deferential subject. His language is that of a slave who binds himself to his ma steer without question: All hail great master! To thy strong bidding task Ariel and all his q laity. We will write a custom essay sample on What Do We Learn About Colonialism In The Tempest or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Riels willingness to serve Prosper is strongly juxtaposed with Scallions await dude of satirical rebelliousness which is exhibited in the same scene. Whereas Ariel greets Pro spear with an affirmation of his greatness, Clinical greets him with a curse: A southwest blob w on ye And blister you all oer! Scallions blatant hatred for Prosper is evident in much Of his speech, which c insists mainly of curses similar to this one. In these initial encounters, the contrasting aspect s of Ariel and Scallions separate relationships with Prosper are emphasized. Ariel is portray yet as a submissive servant, while Clinical is characterized as rebellious and spiteful. Scallions first speech emphasizes the conflict that arises from his lack of gratin dude towards his master. Prosper, having drawn Clinical away from his savagery and towards modernity, believes that Clinical owes him a debt of gratitude. In fact, Clinical did at first I eve Prosper, but it was autonomy that Clinical professed to want, not slavery. When he is s objurgated, Clinical thus rejects everything that he has inherited from Prosper, including language.Clinical essentially feels betrayed, and this is evident in the tone that is used t address Prosper in his first speech: This islands mine by Scoria my mother, Which thou tasks from me. When thou cams first, Thou strokes me and made much of me. .. And then loved thee.. . Cursed be I that did so For I am all the subjects that you have, Which first was mine own king; and here you sty me In this hard rock, whiles you do keep from me The rest distentions(l, ii, 33144) unlike Ariel, Clinical has no future promise of freedom that will justify an await dude of deference.

The Notebook Review Essay Example

The Notebook Review Paper Essay on The Notebook To take up reading this book I was prompted solely desire for experimentation. And, like any experimenter, I expected and the result was not mistaken. You can accuse me of bias, and if a bias to understand some expectations from the book, a preliminary opinion about it, yes, I took this book biased! However, it is more biased than 90% of its readers (and fans). I honestly tried to abandon their prejudices, but it did not want to disappear, and only grew stronger, and the 10th page grew into a conviction More 5 pages I read that if by inertia, or even something hoping. On page 16, I put down the book, not to return to it ever. Do not misunderstand me, I just could not do otherwise. After all, if I continued to read, I would have to put the protagonist monument (and maybe even organize a cult of his name). Already, because of it is written in the first 16 pages, Noah Kelhoun worthy of at least a bronze bust. Honest, brave, loyal, loving, strong, generous, romantic, a lover of poetry, intelligent, not without business skills (women are thrilled, and the men nervously smoking in aside) but I would rather believe in the existence of Santa Claus than November Kelhouna I could not read more because I was scared. Yes, yes, yes, he was afraid, because not every day you find yourself in the gift of foresight. And here! On the third page, I thought that Noah had to be sure to visit the war and already in the fourth received this confirmation. And after The same evening, only a little earlier and thousands of miles from Noah, on veranda encircling the home of her parents, sat tucked under her one leg, young woman (page 6) I like the palm appeared the following 10 pages of text. Then I read the last page of the book and decided not to eat more than fate, because the Prophet share too heavy and not in my immediate plans. We will write a custom essay sample on The Notebook Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Notebook Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Notebook Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Some argue that this is a book about love I will not argue, although Im not quite sure supernatural senses mythical creatures can be given human names. The Notebook Review Essay Example The Notebook Review Paper Essay on The Notebook He was a village boy, she the girl from the big city. The whole world was at her feet, and he did not have a soul penny. It would seem that may be more common in women with a great future and a simple guy from the working class. How can unjust world that built these social boundaries between people. But they loved each other, and when the two fall in love, there are no obstacles for them. They seemed to grow wings, there is freedom, warmth and complete tranquility, only heart palpitations reminds them that they are made of flesh and blood. Aaaahhhh, romance! Love is not important social status. She did not need the money and high position in society. But love can be influenced, and it is subject to reason. When it comes to social status in the society, we should not forget that the conflict can ripen and from third parties, as a rule, parents are not interested to see your child with a man lower class. Unfair, but justified. Not one parent does not wish their child to be miserable, but sometimes excessive protection can cause just such an outcome. These life situations are the test of the senses, which is subject to not pass each To see, to feel, to analyze the problem will help the novel by Nicholas Sparks -. The Notebook. The book-to-date topic raised at all times social inequality and its impact on the formation of relationships. The Notebook tells how love is born and dies in the hope to rise again. Nicholas Sparks created a heartfelt story, full of emotions, feelings, passion and love. Parting and meeting, resentment and joy, tears and laughter, unbearable bitterness and giddy happiness is on the pages of this book. This story is like a fairy tale, but, nevertheless, it is impossible to predict whether it will end happily, or it will suffer a tragic fate. Because it is often beautiful love story ends in tragedy We will write a custom essay sample on The Notebook Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Notebook Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Notebook Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A tragedy in this book is. In his works, Sparks has addressed the illness as destructive force. The Notebook is no exception. Author talks about Alzheimers disease and its impact on human life. It is a disease that affects memory and reasoning. How much force is necessary to look at myself in the mirror and not to cry, realizing that they have forgotten all the most important thing in my life? Social inequality in comparison with this problem simply walk through the blossoming garden. The Notebook by Nicholas Sparks encourages readers to believe in love, real, solid, eternal. To some extent the author idealizes life, strive to show that a great desire and the pursuit of happiness, of course, is rewarded. This book the embodiment of good. It teaches to believe, desire, love and forgive, and most importantly do not be afraid to follow the call of your heart and make difficult choices. In short, this is a perfect example of the sensual and romantic literary work, arouse emotions in the reader. The book is not perfect, but absolutely do not want to criticize it. This is a common story of love, kind and sincere. Easy style, simple dialogues, wise thoughts all that is needed for mental relaxation -. Do you believe that love can work miracles -? Yes

Free Essays on Cross

caused the symbol of hope to take on the deeper meaning of a heavenly hope anchored to the Cross of Christ. The symbol of the Trident was found later than the anchor, but was not widely used as the anchor. Alpha and Omega Cross Lines from the Book of Revelation are where this image comes from. â€Å"I am the Alpha and Omega, says the Lord God, who is and w... Free Essays on Cross Free Essays on Cross The cross, as a basic design motif, appears in the pottery, weaving, carving, and painting of many cultures. It may be simply decorative, or it may have symbolic meaning. The tau cross, for example, was a symbol of life to the ancient Egyptians; when combined with the circle (as in the crux ansata), it stood for eternity (see Egyptian Art and Architecture). For most ancient peoples the Greek cross was a metaphor for the four indestructible elements of creation (air, earth, fire, and water), thus symbolizing permanence. The swastika, with the ends of its cross bars bent to the right, was common in both the Old World and the New World. It originally represented the revolving sun, fire, or life and later, by extension, good luck. To Buddhists, a swastika represented resignation; to the Jains, it symbolized their seventh saint. To Hindus, a swastika with arms bent to the left symbolized night, magic, and the destructive goddess Kali. In mid-20th-century Germany, the right-facing swastika was the Nazi party emblem (see Buddhism; Jainism; Hinduism; National Socialism). Latin Cross The traditional cross that we recognize and acknowledge for being a cross. The ones you see everywhere you go. The horizontal branch is usually placed about two thirds up on the vertical branch. When looking at it, it resembles a man standing with his arms outstretched. Anchor Cross Many early Christians saw the anchor as a disguised form of the cross. It came from words of St. Paul to the Hebrews, â€Å"We have this as a sure and stead fast anchor of the soul, a hope that enters into the inner shrine.† Those words caused the symbol of hope to take on the deeper meaning of a heavenly hope anchored to the Cross of Christ. The symbol of the Trident was found later than the anchor, but was not widely used as the anchor. Alpha and Omega Cross Lines from the Book of Revelation are where this image comes from. â€Å"I am the Alpha and Omega, says the Lord God, who is and w...

Dreams as Narrative Structure in Wide Sargasso Sea

Dreams as Narrative Structure in Wide Sargasso Sea â€Å"I waited a long time after I heard her snore, then I got up, took the keys and unlocked the door. I was outside holding my candle. Now at last I know why I was brought here and what I have to do† (190). Jean Rhys’s novel, Wide Sargasso Sea (1966),  is a post-colonial response to Charlotte Bronte’s Jane Eyre (1847). The novel  has become a contemporary classic in its own right. In the narrative, the main character, Antoinette, has a series of dreams which serve as a skeletal structure for the book and also as a means of empowerment for Antoinette. The dreams serve as an outlet for Antoinette’s true emotions, which she cannot express in a normal fashion. The dreams also become a guide for how she will take back her own life. While the dreams foreshadow events for the reader, they also illustrate the maturity of the character, each dream becoming more complicated than the previous. Each of the three dreams surface in Antoinette’s mind at a crucial point in the character’s waking life and the development of each dream represents the development of the character throughout the story.   The first dream takes place when Antoinette is a young girl. She had tried to befriend a black Jamaican girl, Tia, who ended up betraying her friendship by stealing her money and her dress, and by calling her â€Å"white nigger† (26). This first dream clearly outlines Antoinette’s fear about what happened earlier in the day and her youthful naivety: I dreamed that I was walking in the forest. Not alone. Someone who hated me was with me, out of sight. I could hear heavy footsteps coming closer and though I struggled and screamed I could not move  (26-27). The dream not only points out her new fears, which have stemmed from the abuse received by her â€Å"friend,† Tia, but also the detachment of her dream world from reality. The dream points out her confusion about what is happening in the world around her. She does not know, in the dream, who is following her, which underlines the fact that she does not realize how many people in Jamaica wish her and her family harm. The fact that, in this dream, she uses only the  past tense, suggests that Antoinette is not yet developed enough to know that the dreams are representational of her life.                                                   Ã‚   Antoinette gains empowerment from this dream, in that it is her first warning of danger.   She wakes up and recognizes that â€Å"nothing would be the same. It would change and go on changing† (27). These words foreshadow future events: the burning of Coulibri, the second betrayal of Tia (when she throws the rock at Antoinette), and her eventual departure from Jamaica. The first dream has matured her mind a bit to the possibility that all things may not be well. Antoinette’s second dream occurs while she is at the convent. Her step-father comes to visit and give her news that a suitor will be coming for her. Antoinette is mortified by this news, saying â€Å"[i]t was like that morning when I found the dead horse. Say nothing and it may not be true† (59). The dream she has that night is, again, frightening but important: Again I have left the house at Coulibri. It is still night and I am walking towards the forest. I am wearing a long dress and thin slippers, so I walk with difficulty, following the man who is with me and holding up the skirt of my dress. It is white and beautiful and I don’t wish to get it soiled. I follow him, sick with fear but I make no effort to save myself; if anyone were to try to save me, I would refuse. This must happen. Now we have reached the forest. We are under the tall dark trees and there is no wind.‘Here?’ He turns and looks at me, his face black with hatred, and when I see this I begin to cry. He smiles slyly.   ‘Not here, not yet,’ he says, and I follow him, weeping. Now I do not try to hold up my dress, it trails in the dirt, my beautiful dress. We are no longer in the forest but in an enclosed garden surrounded by a stone wall and the trees are different trees. I do not know them. There are steps leading upwards. It is too dark t o see the wall or the steps, but I know they are there and I think, ‘It will be when I go up these steps. At the top.’ I stumble over my dress and cannot get up. I touch a tree and my arms hold on to it.   ‘Here, here.’ But I think I will not go any further. The tree sways and jerks as if it is trying to throw me off. Still I cling and the seconds pass and each one is a thousand years. ‘Here, in here,’ a strange voice said, and the tree stopped swaying and jerking. (60) The first observation that can be made by studying this dream is that Antoinette’s character is maturing and becoming more complex. The dream is darker than the first, filled with much more detail and imagery. This suggests that Antoinette is more aware of the world around her, but the confusion of where she is going and who the man guiding her is, makes it clear that Antoinette is still unsure of herself, simply following along because she does not know what else to do.   Secondly, one must note that, unlike the first dream, this is told in the present tense, as if it is happening at the moment and the reader is meant to listen in. Why does she narrate the dream like a story, rather than a memory, as she told it after the first? The answer to this question must be that this dream is a part of her rather than simply something she vaguely experienced. In the first dream, Antoinette does not recognize at all where she is walking or who is chasing her; however, in this dream, while there is still some confusion, she does know that she is in the forest outside Coulibri and that it is a man, rather than â€Å"someone.† Also, the second dream alludes to future events. It is known that her step-father plans to marry Antoinette to an available suitor. The white dress, which she tries to keep from getting â€Å"soiled† represents her being forced into a sexual and emotional relationship. One can assume, then, that the white dress represents a wedding dress and that the â€Å"dark man† would represent Rochester, who she eventually marries and who does eventually grow to hate her.   Thus, if the man represents Rochester, then it is also certain that the changing of the forest at Coulibri into a garden with â€Å"different trees† must represent Antoinette’s leaving the wild Caribbean for â€Å"proper† England. The eventual ending of Antoinette’s physical journey is Rochester’s attic in England and this, also, is foreshadowed in her dream: â€Å"[i]t will be when I go up these steps. At the top.† The third dream takes place in the attic at Thornfield. Again, it takes place after a significant moment; Antoinette had been told by Grace Poole, her caretaker, that she had attacked Richard Mason when he came to visit. At this point, Antoinette has lost all sense of reality or geography. Poole tells her that they are in England and Antoinette responds, â€Å"‘I don’t believe it . . . and I never will believe it’† (183). This confusion of identity and placement carries on into her dream, where it is unclear whether or not Antoinette is awake and relating from memory, or dreaming. The reader is led into the dream, first, by Antoinette’s episode with the red dress. The dream becomes a continuation of the foreshadowing set forth by this dress: â€Å"I let the dress fall on the floor, and looked from the fire to the dress and from the dress to the fire† (186). She continues, â€Å"I looked at the dress on the floor and it was as if the fire had spread across the room. It was beautiful and it reminded me of something I must do. I will remember I thought. I will remember quite soon now† (187). From here, the dream immediately begins. This dream is much longer than both previous and is explained as if not a dream, but reality. This time, the dream is not singularly past tense or present tense, but a combination of both because Antoinette seems to be telling it from memory, as if the events actually happened. She incorporates her dream events with events that had actually taken place: â€Å"At last I was in the hall where a lamp was burning. I remember that when I came. A lamp and the dark staircase and the veil over my face. They think I don’t remember but I do† (188). As her dream progresses, she begins entertaining even more distant memories. She sees Christophine, even asking her for help, which is provided by â€Å"a wall of fire† (189). Antoinette ends up outside, on the battlements, where she remembers many things from her childhood, which flow seamlessly between past and present: I saw the grandfather clock and Aunt Coras patchwork, all colours, I saw the orchids and the stephanotis and the jasmine and the tree of life in flames. I saw the chandelier and the red carpet downstairs and the bamboos and the tree ferns, the gold ferns and the silver . . . and the picture of the Millers Daughter. I heard the parrot call as he did when he saw a stranger, Qui est la? Qui est la? and the man who hated me was calling too, Bertha! Bertha! The wind caught my hair and it streamed out like wings. It might bear me up, I thought, if I jumped to those hard stones. But when I looked over the edge I saw the pool at Coulibri. Tia was there. She beckoned to me and when I hesitated, she laughed. I heard her say, You frightened? And I heard the mans voice, Bertha! Bertha! All this I saw and heard in a fraction of a second. And the sky so red. Someone screamed and I thought Why did I scream? I called Tia! and jumped and woke. (189-90) This dream is filled with symbolism which are important to the reader’s understanding of what has happened and what will happen. They are also a guide to Antoinette. The grandfather clock and flowers, for example, bring Antoinette back to her childhood where she was not always safe but, for a time, felt like she belonged. The fire, which is warm and colorfully red represents the Caribbean, which was Antoinette’s home. She realizes, when Tia calls to her, that her place was in Jamaica all along. Many people wanted Antoinette’s family gone, Coulibri was burned, and yet, in Jamaica, Antoinette had a home. Her identity was ripped away from her by the move to England and especially by Rochester, who, for a time, has been calling her â€Å"Bertha,† a made up name. Each of the dreams in Wide Sargasso Sea has an important significance to the development of the book and the development of Antoinette as a character. The first dream displays her innocence to the reader while awakening Antoinette to the fact that there is real danger ahead. In the second dream, Antoinette foreshadows her own marriage to Rochester and her removal from the Caribbean, where she is no longer sure she belongs. Finally, in the third dream, Antoinette is given back her sense of identity. This last dream provides Antoinette with a course of action for breaking free of her subjugation as Bertha Mason while also foreshadowing to the reader events to come in Jane Eyre.

Marketing Principles Assignment Example | Topics and Well Written Essays - 2250 words

Marketing Principles - Assignment Example It is only when these principles are adhered to, will a business organization be well placed to experience the maximum benefits of marketing. There are four core principles of marketing that will be expounded in this paper. The marketing presumption is that in the absence of these marketing principles effective and complete marketing would essentially be impossible. The success of any business venture is significantly hinged on the comprehension and effective execution of these marketing principles. Main Body In context to marketing endeavours, business organizations would rather revert to conventional forms of advertising deals and marketing ideas. This is hinged on the assumption that since these ideas been proven to work since time immemorial. As such, these are safe strategies whose risk is as low as it can get. However, business organisations must exercise caution and restraint when implementing strategies that are not in line with common conventional strategies. If caution is n ot observed, the huge amounts of funds that are dedicated towards product marketing will be lost. The art of learning how to market effectively is one of the biggest hurdles for an upcoming business venture or launching a new product. The risk of encountering failure is more than real. As such, the following basic principles must be used to avert failure. ... This is hinged on the rationale that it is important for buyers to understand what is being offered if significant sales are to be experienced (Barcharts, 2010). In respect, this is one of the most vital aspects of marketing. If the product that is being offered is not clearly understood, in terms of functions or benefits of the product or service, by the impending clients then they will simply pick up and move on from the product. As such, in an endeavour to avert such catastrophic eventualities, a few measures can be instituted. The measures are hinged on ensuring the public are in full comprehension of the respective products that are being offered. These measures can best be exemplified by including warranties, efficient customer service, adequate instructions, company name, and visual illustrations of how your product or service functions. Prior to the launch of the product into the market, there are a number of product decisions that have to be made. The first is deciding on br and name. This is an especially important process in an endeavour to maintain the uniqueness of the business organization. The chief risk is that the business venture will be successful, and then an imitator will come into the market with a similar name. In the event whereby the name assigned to the product or service was descriptive of some feature of the product or service, it might be futile to prevent that particular name from getting into the market. The impact of this is far reaching; this is sourced from the fact that this imitation of the product or service name might grab a share of the market position which the business organization has already established. This is the rationale behind the adoption of invented names for unique products and services. A

Film Analysis on Badlands (1973) Essay Example | Topics and Well Written Essays - 1500 words

Film Analysis on Badlands (1973) - Essay Example It ends with arrest of Kit while Holly receives probation (Sheen and Spacek 1). Editing The movie is edited in an appropriate and excellent manner because it is based on ancient time. This is apparent from the ancient designs of the houses presented in the movie. The clothing in the film suggests that the story happened in the mid 20th century. The film portrays crime and love as the main themes. In as much as love is a good thing, Kits and Holly’s relationship are characterized criminal activities. Holly narrates the story as it begins with her confession of ignorance on the consequences of her actions as well as Kits. The movie employs narration and flashbacks in presentation of the storyline. At the beginning, Holly confesses her ignorance and then proceeds to explain actions that led to her current state using narration. However, the story does not rely on narration alone but rather takes the audience through flashbacks highlighting activities that took place when Holly me ets Kit (Sheen and Spacek 1). The scenes follow in a successful sequence by portraying the lovable yet precarious situation of Kit and Holly. The audience loves the characters at this stage. The audience’s feelings change as they run from Holly burnt home. The editors made it appear as the expectations of the viewer slowly move from a sweet story to a thrilling encounter that is full of suspense and curiosity. The film portrays arrogant nature of Kit and his antisocial behavior. Holly’s narration uses third person as the subject. Her voice portrays her indifference after developing feelings of romance, violence, fear, hope and the ultimate fate that befalls them. Death does not seem to weigh on the conscience of the two lovers. This comes out in Holly’s passive voice as she describes her father’s reaction when he found out that she was secretly having an affair. In a voice devoid of emotions, she says, â€Å"his punishment for deceiving him: he went and shot my dog. He made me take extra music lessons every day after school, and wait there till he came to pick me up. He said if piano didn’t keep me off the streets, maybe the clarinet would† (Klein 1). She emphasizes her father’s treatment towards her and only mentions the death of the dog as a minor explanation (Klein 1). The film does not offer psychological concepts to explain the actions of the two characters. However, the film edition clearly points out the traits of the two characters. Production of the film is based on narration of Holly’s experience. The story follows the transformation of the girl’s innocence because she eventually realizes the processes in the world and law systems. Consequently, it does not explain Kit’s reasons for behaving in the manner he does. The story’s main setting is the road. Consequently, the film has various characters emerging and disappearing. The story only follows the two characters and touche s on their status at different times. Consequently, the production does not employ complex plotting (Sheen and Spacek 1) Sounds The sounds used in this film are both diegetic and non-diegetic. Diegetic sounds portray the world experienced by the characters, Kit and Holly. On the other hand, non-diegetic music allows the audience to understand the circumstances caused by the actions of the two lovers. Diegetic music entails the sounds felt by the characters while non-diegetic sounds are for the sake of the audience (Klein 1). Non-diegetic sounds emerge at

Study Local Universities Essay Example for Free

Study Local Universities Essay Looking at the trend recently, most of the students feel that studying abroad is better than studying in local universities. As a saying goes, the grass always looks greener on the other side of the fence. However, the students have their own choices either studying in universities abroad or in local universities. They have own reason to study locally or abroad. Both of universities, abroad or local have their own uniqueness. So, we cannot ignore the fact that studying abroad is better than studying in local universities but to study in local also has advantages. In Malaysia, there are many local universities that have a good quality and students have a variety of choice that they can choose. In my opinion, I disagree that studying abroad is better than studying in local universities. This is because studying in local universities can save the cost and it is as good as universities abroad while students who study abroad are exposed to culture shock and they will not have communication barrier. First, to study in local universities to save costs compared to study at universities abroad. Different countries have different currency rate. Usually, when we change the currency to another currency, the value we will be smaller. So, we need more money to study abroad. Students need a lot of money to pay fees if studying abroad than studying locally. When they study in universities in the United States or the United Kingdom, they also need more money to buy winter clothes for countries different climate. Not only that, as the other is from the country, the higher the price of tickets. So much money is needed to buy tickets to and fro. If they are in cases of emergency, they can not go home immediately because they do not have the money to buy tickets. If studying in countries identified in the event of an emergency we can return immediately.

Homemaker to Superwomen: The Evolution of Betsy Rath Essay -- Womens

In the 1950’s becoming a wife, having and raising children and taking care of the home was the primary goal for most women. Post war brides were marrying young, having children at significant and unrivaled rates, and settling into roles that would ultimately shape a generation. This ideal notwithstanding, women were entering the workplace like never before and changing the face of American business forever. In the movie The Man in the Gray Flannel Suit directed in 1956 by Nunnally Johnson, we get an inkling of the type of voice American women would develop in the character of Betsy Rath. We are introduced to a wife and mother who leverage her role in the family to direct and influence. The decade of the 50’s signify the beginnings of the duplicity that women would embrace in America, being homemakers and independent women. With the beginnings of the cold war the media and propaganda machine was instrumental in the idea of the nuclear family and how that made America and democracy superior to the â€Å"evils† of the Soviet Union and Communism; with this in mind the main goal of the 50’s women was to get married. The women of the time were becoming wives in their late teens and early twenties. Even if a women went to college it was assumed that she was there to meet her future husband. Generally a woman’s economic survival was dependent on men and employment opportunities were minimal. Though the idea becoming a wife and mother was the most common occupation for women in the 1950’s and by no means was it simple. Women experienced immense pressure to act and be a certain way. The conformity of the 1950’s frowned upon things that weren’t apart of the established way of doing things. In the movie The Man in the Gray Flannel S... ...uld be proud. Works Cited (2012). Retrieved from www.divorcerate.org: http://www.divorcerate.org (2012). Retrieved from www.divorce.com: http://www.divorce.com/article/rising-rate-divorce Haddock, V. (2008, March 13). Retrieved from www.alternet.org: http://www.alternet.org/story/79521/ Johnson, N. (Director). (1956). The Man in the Gray Flannel Suit [Motion Picture]. Lynette Fitzgerald. (2011, March 12). Retrieved from www.wcfcourier.com: http://wcfcourier.com/business/columns/a-woman-s-financial-world-in-today-s-society/article_017a3026-f4d4-11e0-8c48-001cc4c03286.html New content 1999-2002 PBS Online. (n.d.). Retrieved from www.pbs.org: http://www.pbs.org/wgbh/amex/pill/index.html Women's Employment During the Recovery. (n.d.). Retrieved from www.dol.gov: http://www.dol.gov/_sec/media/reports/femalelaborforce

An Assessment on the Importance of Public Personnel Management as a Field of Study Essay

Public Personnel Management as a field of study has undergone considerable development in the past 40 years. Personnel professionals now have available a wide range of techniques which they can apply toward the efficient acquisition, allocation, and development of human resources – human resource planning, job analysis, selection, appraisal, training, and labour management relations. The field of personnel management is growing in importance as organizations of all kinds increasingly focuses on the role of employees in organizational culture and performance. Competent employees are critical to the introduction and retention of quality goods and services, customer satisfaction, and long term organizational viability. Graduates of personnel management are employed as human resource specialists, generalists, benefit administrators, analysts, trainers, because they were taught on compensation, industrial relation, recruitment, performance assessment, planning and development to enable them acquire the necessary skills and knowledge to effectively assist organizations in changing employee values, norms and behaviours consistent with emerging or new organizational dynamics. If one analyses the term public personnel management, it is clear that the concept consist of the following three integrated elements: i) Public: This refers to the locus of the sub-discipline, that is, the terrain or domain in which it is practiced, namely the public sector generally (including commercialized public corporations, statutory bodies and local authorities), and the public service in particular (consisting of the central, state, departments and the provisional administration). ii) Personnel: This denotes the human resources – labour, workers, personnel, etc – who are employed in the public and private sectors and who are involved in service delivery in the society. iii) Management: This refers to those practices, activities and processes related to the marshalling of the human resources of an organization in order to contribute effectively and efficiently to the optimal achievement of predetermined organizational goals. Public Personnel Management can therefore be define as ‘the art and science of policy-making, planning, decision making, organizing, controlling, and motivating human resources for securing, maintaining, developing, integrating, involving, compensating as well as enriching human environment for the blooming of human skills and capacities in a government owned organizations, in order to secure organizational and social objectives as well as employees’ satisfaction’. The origins of Personnel management can be traced to the concern about exploitation of people working in factories during and after industrial revolution and was introduced through law of the land in most of the countries to deal with issues pertaining to grievances and welfare of the workmen. As the dynamics in relations between trade unions and management changed, the personnel management responsibilities consequently grew beyond welfare to other areas such as ensuring amicable industrial relations and effective personnel administration. During this period the emphasis was on formulating and monitoring conformance to rules and procedures. The world in the 1970s, saw changes in the competitive human resources environment brought about by growing competition, which resulted in availability of wide choice for customers and that in turn, gave a new dimension to marketplace – customers’ preference, which in effect drives companies to continuously innovate and provide the kind of value to customer that competition cannot match. With this shift in business dynamics, the realization dawned on companies that people and their knowledge is the only source of sustainable competitive advantage, as other resources related to materials, equipment, technology, finances etc have proved short lived in the absence of human capital capable of deploying these resources effectively and efficiently. Companies now bank on people’s domain knowledge combined with their awareness of markets (customers’ expectations & competitors’ moves in particular) for developing innovative new products & services and thus creating enhanced value proposition for customers. This marked change in attitude of managements saw the emergence of concept of Public Personnel Management which characterizes implementation of personnel policies to maximize objectives of organizational integrity, employee commitment, flexibility and quality. IThe recognition of the role and importance of public personnel management in the workplace has lead to a demand for graduates who are trained and qualified in public personnel management who can advise organizations in this area, and the highest development of a career structure through which such an employees may rise to the highest levels of the organization. The importance of public personnel management as a field of study especially in the 21st century cannot be overemphasized because the effectiveness of any organization in general is a direct function of the qualitative individuals (employees) who make up that organization. The knowledge, skills, abilities, and commitment of the members of the organization together constitute the most critical factor in the development and implementation of work plans and the delivery of products and services without which the organization cannot accomplish its objectives. Consequently, the attraction, recruitment, organization, placement, development and motivation of qualified manpower (the personnel function of management) is a central responsibility of all levels of management, from the chief executive to the first line supervisor. Secondly, Public Personnel Management as a course of study exposes students to the academic disciplines that underlie the effective management of human resources, and goes on to explore both theory and practice of human management activities. Such activities range from initial manpower planning, which reflects the broad long term aims of the organization together with its technological and labour market content, through resorting and then onto the training and development of individuals and teams, which will enhance their performance. How effectively an agency accomplishes its mission is heavily determined by the skill, determination, and morale of its employees hence public personnel management as a field of study avails an opportunity for future managers and administrators to be better equipped with managerial skills and capacities with which to effectively and efficiently administer in the future. Thirdly, public personnel management as a field of study is important because it is a science that is concerned with the study of administrative process, government activities and independent variables. It is essentially the study of various processes and specific functional activities by the institutions that must function within a particular environment to improve the general welfare of society by providing products and services to it. Fourthly, public personnel management is important as it focuses on the application of management practices and techniques in the public sector, that is, the management of personnel in public organization hence it includes an understanding of the particular political and government environment in which decisions and actions regarding the management of public employees take place.

Diet and Depression

â€Å"Can Diet Help Stop Depression and Violence? † Every prisoner in jail most likely incarcerated due to some sort of violence they’ve committed or been a part of. There are many suggestions as to what can bring down depression and violence rates like Jurriaan Kamp explained. Some given information from the passage includes more physical activities, yoga, meditation and a well balanced diet. Yes, these symptoms might help bring down the depression and violence rates but that is not the only thing that has been researched on.Weirdly enough fish oil can provide the extra boost. Having a healthy diet with enough vitamins and nutrients are a great start for a healthy well-being. After researching and doing studies on certain prisoners and students by feeding them fish oil it is provident to say that prison violence dropped, children in school began to achieve better grades, and depression rates have fallen. Bad diets cause bad behavior and good diet prevents it. 231 Briti sh prisoners were rounded up and began to be investigated upon for four months.Bernard Gesch, a psychologist and the researcher spitted the men aged 18-21 in half. Half of them would be receiving multivitamin, mineral, and fatty-acid supplements with their meals. The other half would be taking placebos, a substance containing no medication to see if the vitamins and fatty acid like omega 3 really had an effect on prisoners’ violence and minor infractions. As month passed and Gesch observed that minor infractions of prison rules by the group consuming multivitamins and omega 3 had fallen by 26 percent.On the other hand the group taking the fake medication barely changed. The most dramatic changed was showed in the group taking the fish oil, incidents of violence dropped to a staggering 37 perfect while the prisoners on placebos did not change. Gesch did the same research in the Netherlands but results were different than in England. This time around he conducted research with 221 inmates ages 18-25. 116 of them were given daily supplements for up to 3 months. The other 105 receive placebos.Report of violence dropped by 34 percent but contrastingly the prisoners on placebos rose 13 percent. Better healthy can only help violence and can not hurt it, so why not take the chance. Additionally, another place where nutrition as been improved and seems to be working is in the city of Durham, England. A psychologist conducted a study in 12 primary schools. The study was based on 117 children ages 5-12. Students were of average ability but underachieving in some aspects.Likewise in the prisoner’s research half of the students were given omega-3 supplements for 3 months and the other half received an olive oil placebo. Results showed that those students taking the omega-3 did significantly better in spelling than those students who were taking placebos. The psychologist also goes to explain that yes there are prescriptions for disorders such as Ritalin, but states that there’s also something more than can be done. One of the choices is to increase your child’s intake of omega-3.It may not totally cure his disorder but it will cause no harm and omega-3 will only benefit the child’s disorders. It can play an important role in stimulation the brain, keeping it healthy, and helping it ward off debilitating conditions. Seeing as the number of people with psychological disorders will double. People should take into consideration and should want to take omega-3 to better their health and their brain by just taking a simple fish oil pill. Jurriaan Kamp stated that 6. percent of New Zealanders suffer from severe depression; these citizens also eat very little fish. In Japan where the fish consumption is high, 0. 1 percent of the people suffer from depression. After carefully looking at the statistics psychologist have come to the conclusion that in countries in which fish consumption is low there is a new found theory that it is more likely of suffering from depression by 50 times greater than in countries where the consumption is high.People should eat fish regardless if it does help depression or not. Fish isn’t only beneficial to depression but it is also good for ones health. Depression is rare in Iceland, which has the highest per capita fish consumption in the world. It was also found that the risk of being murdered is thirty times higher in countries where fish consumption is low compared to countries where fish consumption is high.In conclusion, after reading all these statistics it’s safe to say everyone should take fish oil or omega-3. Hibbeln found that depressive and aggressive feelings diminished by about 50 percent after taking fish-oil capsules. Not only does it better your chances of being ‘violent’ or even going into ‘severe depression’ but also it’s excellent for your body over all. Even just increasing your consumption of fish it self c an do the body nothing but it nothing but multiple of superb results.

Free Essays on Gender, Class, And Race Stereotypes In American Television

Gender, Class, and Race Stereotypes in American Television A Content Analysis Gender, class, and race stereotypes abound in contemporary society, much like they have done throughout human history. With the advent of television, however, stereotypical assumptions have become so pervasive, and so diffused, that some call for a serious and purposeful scrutiny of television's contents. On the following pages, various content analyses of television programs will be addressed, followed by discussions on the greater implications race, class, and gender stereotypes have on society. The research method most often used in studying media images is called content analysis. Content analysis is a descriptive method in which researchers analyze the actual content of documents and/or programs. By systematically counting items pertaining to a specific category, researchers are able to conceptualize a larger theoretical framework based on their observations of media content (Wiseman 1970). Content analyses of television programming show, that during prime tim e hours, men make up the vast majority of characters shown. Furthermore, women characters found during that same time frame are mainly in comedies, while men predominate in dramas. Thus, the implications are that men are to be taken serious, while women should not. (Tuchman 1978). Similarly, content analyses on soap operas reveal highly stereotypical representations of the genders. In soap operas, strong, willful women are predominantly depicted as villainous, while the more "benevolent" women are suspect of vulnerability and naivety (Benokraitis 1986). Furthermore, another sharp gender-stereotypical contrast on television content can be seen in advertisements. In fact, 75% of all television ads using women are for kitchen or bathroom related products (Tuchman 1978) On average, women tend to be portrayed in roles in which they are underestimated, condemned or narrowly defined, resulting in one rese... Free Essays on Gender, Class, And Race Stereotypes In American Television Free Essays on Gender, Class, And Race Stereotypes In American Television Gender, Class, and Race Stereotypes in American Television A Content Analysis Gender, class, and race stereotypes abound in contemporary society, much like they have done throughout human history. With the advent of television, however, stereotypical assumptions have become so pervasive, and so diffused, that some call for a serious and purposeful scrutiny of television's contents. On the following pages, various content analyses of television programs will be addressed, followed by discussions on the greater implications race, class, and gender stereotypes have on society. The research method most often used in studying media images is called content analysis. Content analysis is a descriptive method in which researchers analyze the actual content of documents and/or programs. By systematically counting items pertaining to a specific category, researchers are able to conceptualize a larger theoretical framework based on their observations of media content (Wiseman 1970). Content analyses of television programming show, that during prime tim e hours, men make up the vast majority of characters shown. Furthermore, women characters found during that same time frame are mainly in comedies, while men predominate in dramas. Thus, the implications are that men are to be taken serious, while women should not. (Tuchman 1978). Similarly, content analyses on soap operas reveal highly stereotypical representations of the genders. In soap operas, strong, willful women are predominantly depicted as villainous, while the more "benevolent" women are suspect of vulnerability and naivety (Benokraitis 1986). Furthermore, another sharp gender-stereotypical contrast on television content can be seen in advertisements. In fact, 75% of all television ads using women are for kitchen or bathroom related products (Tuchman 1978) On average, women tend to be portrayed in roles in which they are underestimated, condemned or narrowly defined, resulting in one rese...

10 Fundamental Ways To Boost Your Facebook Organic Reach By 193% - CoSchedule Blog

10 Fundamental Ways To Boost Your Facebook Organic Reach By 193% Blog Frustrated with your Facebook organic reach? You aren’t alone. Facebook marketing has changed a lot over the past few years.  The days are gone when you could throw up a Facebook post and then sit back and do nothing while tons of engagement filled your page. Now most brands are lucky if 10% of their fans see their posts in the news feed. But we can help! At Facebook’s F8 conference in April, everyone finally learned how the news feed algorithm actually works.  What’s the bottom line? Facebook wants marketers to step up their game. If you want to increase your organic reach on Facebook, I encourage you to be laser-focused on a proven strategy that works. 10 Fundamental Ways To Boost Your #Facebook Organic Reach By 193% via @PostPlannerWhat is organic reach on Facebook? Its a measurement of how many folks see your organic content. In this post, I’m going to show you how to DOUBLE your Facebook organic reach. How do I know you can do this? Because we did it.  Our Post Planner Facebook page  grew 193% from January 1, 2015–December 31, 2015. 193% is a crazy number. At the time I’m writing this, we are at 379,000 fans. And yes, it’s 99% organic growth. Simply Measured, the most respected data analysis tool, analyzed the insane growth on our page.  They recently completed their case study, and we compiled an ebook with their results. You can read more about that here- Case Study: How to Grow Your Facebook Page by 193%. Every tip in this post comes straight from our playbook.  These are the strategies we used to more than double our own Facebook organic reach. We hope you use these strategies to blow up your own page, too. Let’s get started! 1. Find The Right Content Mix For Your Audience As a Facebook marketer, you’ve probably read a few articles about how to find the type of content that resonates with your audience. If your content doesn’t click, your fans aren’t going to engage with it.  If your fans don’t engage with it, you’re going to struggle with growing your reach. But think about this- the success of your content goes beyond the value it provides.  Let me explain what I mean. It’s important to choose the right mix of content and post it in the right order.  In other words, you want to post the right content to the right audience at the right time. Josh Parkinson, Post Planner CEO, talks about this a lot in our Social Media Bootcamp  training every week.  On our page, we typically alternate between engaging photos (ie. funny pictures) and links. We find the engaging photos in Post Planner. Each time someone likes, comments, or shares that engaging content,  they send a signal to Facebook that they want to see more of our content. This helps us get seen more in the news feed when we post the links that go back to our blog. Your fans are people, and people like to be entertained. They want you to show your personality. And, they want to know you’re real. Your fans want to see your personality, be entertained, and know you're real.For the past few months, we’ve also started tossing a Facebook Live video into the mix several times a week, too. It humanizes our brand and lets people see behind the scenes. Are you just posting links on your page? If so, you’re most likely not getting the engagement you want. Consider mixing up the variety of your content. Once you find the right formula for your audience, you’ll keep them coming back for more! 2. Get To Know Your Facebook Insights Inside And Out Test your content often. Dig into your Facebook Insights like crazy. Get to know each page of your Insights inside and out. But don’t just read the data. Learn from it. Learn what each metric means and how to interpret the numbers. Here's an example of  Facebook Insights: Most of all, learn how to use the info in your Insights to make data-driven decisions about your Facebook marketing. Be agile and quick to change your strategy as needed. The content that worked well last week might fall flat this week. A wise woman once said, â€Å"Amateurs guess, professionals know.† Take the guesswork out of your Facebook marketing by attacking your Insights like a pitbull! 3. Use Visual Marketing As Eye Candy To Stand Out In The News Feed I’m not talking about just posting photos. As a sophisticated marketer, you already know the power of using photos on Facebook. According to Buzzsumo, Facebook posts with images get 2.3 times more engagement than those without images. I’m talking about using visual marketing to tell your story and to communicate your brand’s message.  Visual marketing has become a force to be reckoned with on Facebook! It’s no longer an option to post visual content on Facebook. It’s become necessary for marketers to at least learn the basics of image creation. There are so many ways to use visual marketing to grow your Facebook page: Create branded quote images. Pull tips from your blog posts and put them on images. Use powerful imagery to develop thought leadership in your niche. Use visual marketing as eye candy to stand out in the news feed. Choose any of the easy-to-use apps that are available, and you’ll be creating branded images in a minute or two. Here’s a post with the apps we like to use to create images: 13 tools for creating engaging Facebook images. This list is a good place to start if you’re looking for help with this! For example, here’s a simple image we created. It lists the five  things we consider when creating viral quote images for Facebook. Recommended Reading:  How To Make The Best Social Media Images The Easy Way (+ 84 Free Images) 4. Show People You’re Listening And Paying Attention Nobody wants to go to a Facebook page, leave a comment, and then hear crickets. Instead, they want to feel special! Real people want to connect with other real people. They want to know you’re approachable. Most of all, they want to know you’re paying attention to your page. Once they know you’re listening, they’ll be more likely to visit your page and engage with your content again. When someone takes the time to interact with your page, acknowledge it. Even if all you do is â€Å"like† their comment, you’ve still acknowledged it. Facebook reach tip #4: Respond  when your fans mention you.5. Recycle Your Evergreen Content If you’re trying to increase your Facebook organic reach, this is important! It’s one of the cornerstones of our 193% page growth. Evergreen content is the content you create that never gets old. It stands the test of time, and it remains relevant and useful to your fans. Recommended Reading:  How To Make And Repurpose Evergreen Content To Get 283% More Results Each time that content posts on your Facebook page, it reaches a new audience. At Post Planner, we have around 500 evergreen blog posts that rotate on our page. Not only do these posts consistently drive traffic to our website, but they continue to build thought leadership in our niche. There’s a recycle feature within the Post Planner app. We just click the recycle button, and then we don’t have to think about it again. Each time a piece of evergreen content posts, it goes to the bottom of the list to post again someday. If you have a library of evergreen content (even if it’s just 10 or 15 posts), start recycling on your Facebook page. It will contribute to your page growth and become a consistent source of website traffic for you! 6. Be Strategic About Your Posting Times There are lots of opinions about the best posting times on Facebook. The way we see  it at Post Planner, nobody knows the best times to post on your page except you. You are the only one with access to your Insights. Posting at the right time can mean the difference between going viral and not being noticed at all. Posting at the right time makes the difference between virality and not being noticed.The key here is to make this decision based on your data. If you have an online business and your audience is global, look at the times you’ve selected. Are there any holes that need to be filled? Some marketers suggest posting at peak times when people are on Facebook. Others suggest posting at non-peak times since there’s less competition in the news feed. We suggest that you test different times to see what works best on your page. Even if you only test this for a few weeks, you’ll start to see patterns emerge in your Insights. Remember, the best times to post on your page might not be the times when you are typically on Facebook. Be flexible and open to change. Recommended Reading:  What 16 Studies Say About The Best Times To Post On Social Media At Post Planner, we oftentimes post at 45 minutes past the hour. We do this because people have appointments and meetings during the day that begin at the top of the hour. In the few minutes before those meetings start, what do they do? Yep, they grab their phones. We want our post to be sitting there waiting for them in their news feed when that happens. So far, this posting strategy has worked well for us. 7. Work To Become A  Valuable Resource In Your Niche We all have those go-to Facebook pages we count on for valuable info in our industry. They are the pages that always have something interesting to share, and they help us stay up-to-date about what’s going on. Make it your goal to be a valuable resource like that for your niche. How do you go about doing that? Here are three actionable steps you can take today to start moving in in that direction: Think about the problems your fans/users are facing. Be empathetic about their struggles. Solve their problems. Be the SOLUTION. Share other people’s content. By doing so, you show your audience that your focus is on them, not you. Share a piece of content that will be valuable to them (even if it doesn’t direct them back to your website or blog). Give away your knowledge. Don’t hold back. Give people a reason to like your page and engage with your content. Share your secret sauce. Doing this will establish thought leadership and exude confidence! Recommended Reading:  How To Schedule Your Social Media Content Curation For Massive Growth 8. Plan Your Content In Advance If your audience loses interest in your page,  you’ll lose your ability to increase your Facebook organic reach. It’s a tough pill to swallow when you’re working hard to post high quality content consistently. That’s why it’s so important to plan your content in advance. If you plan and schedule your content ahead of time, you can be more strategic about each piece of content you post. These are the five  types of content we’ve talked about in this post so far: Your own website or blog content Other people’s content Branded images Funny pictures Facebook Live video What kind of content can you curate or create for each one of those categories? Prepare and plan that content in advance. In doing so, you’ll always be confident in knowing that the right piece of content is going out at the right time- consistently. You’ll also avoid the stress of trying to find content to post at the last minute. 9. Consider Posting More Than You’re Posting Now Like I mentioned at the beginning, Simply Measured’s case study shows that our page grew 193% in 2015. 99% of that growth was organic. But even more interesting was learning that 65% of that growth was from October–December. What did we change during those last three  months of 2015? We increased our posting frequency by 29%. During the first nine  months of 2015, we averaged 247 posts per month. But during October–December, we averaged 319 posts per month. The last thing a Facebook marketer wants is for fans to hide their posts or unlike their page. But what if your fans are craving more from you?  What if you could increase your Facebook organic reach by simply posting more frequently? Increasing your Facebook posting frequency can increase your reach.At Post Planner, it was a risk we were willing to take, and it paid off. I’d like encourage you to test this strategy on your own page. Watch your Insights along the way. 10. Post Audience-Tested Content Anytime you can post audience-tested (proven) content on Facebook, you’ll be setting yourself up for success. If a piece of content has already been successful on Facebook, then chances are, it will be successful again. This theory can be applied to different types of content. For example, look in your Insights to see which blog posts have gotten the most reach. Those are posts that resonate with your audience. Be sure to post those again. Here's an example of how used a Twitter Poll to collect almost instant feedback to find  audience-tested content ideas: All the content within Post Planner is audience-tested and ranked with our 5-star rating system. Whether you’re choosing a funny picture or a trending article in your niche, you can look at the star rating to see how likely it is that it will perform well on your page. It’s predictive content. It takes even more of the guesswork out of trying to figure out what content will work on your page and what content won’t. Final Thoughts On Facebook Organic Reach Increasing Facebook organic reach has gotten tricky- but it’s definitely still do-able! No matter how you look at it, you’ll need to be savvy and agile to get seen more in the news feed and noticed by your fans. The tips in this post are the exact things we did to increase our Facebook organic reach 193% in 2015. We hope you’ll take these strategies and apply them to your own page! And we’d love to hear about your Facebook journey and your results along the way. If you’d like to get more detailed info about what you can do to double your Facebook organic reach, consider reading our free ebook. We put it together using the case study data provided by Simply Measured. You can grab your copy at 10 Data-Driven Ways to Grow Your Facebook Page by 193%. Thank you for reading my post and happy Facebooking!

Forget about Copywriting in Advertisements Essay

Forget about Copywriting in Advertisements - Essay Example The present competitive environment is characterized by numerous market players trying to capture the same market segment. Bargaining power of consumers is on the high and hence it has become a very important issue among the managers to create a distinction and have an edge in the market (Chew & Gottschalk, 2009, p.57)). Companies are spending billions to analyze the demands of the customers and undertaking continuous research and development to market products that satisfies the ever changing needs of the consumers. In this regard marketers also banking upon advertising as a medium to communicate to the target market audience (Pringle & Marshall, 2012, p.16). This assumes importance as in the present age of competition it is very necessary to remain in close contact with the customers and also have channels that can help marketers communicate with the customers (Rich, 2009, p.218). Huge volumes of resources and time are being spent on creating advertisements that are innovative so a s to ensure that the intended message reaches out to the consumers. Extensive market research is being carried out to ensure that the advertisements are creative and that individuals take time to view these advertisements and that the intended message reaches out to the target market audience (Yeshin, 2005, p.215-216). However with all the organization placing numerous advertisements it has been found that customers are getting annoyed and irritated by the number of such advertisements that they are being flooded everyday. Customer’s everyday is bombarded with mails, messages as well as advertisements on television and print media that are confusing them and as a result they are largely ignoring these advertisements (Kenworthy & Rodrigues, 2007, p.141). This has made it very essential to not only generate innovative means of advertising but also ensure that the advertisements are popular and acceptable by the audience. The question of ethics also comes into play in this regar d with many marketers indulging in unethical means to ensure viewership of advertisements (Lee & Johnson, 2005, p.174). Hence it has been a critical aspect for marketers to undertake strategies in this regard so as to ensure that advertisements are effective and that the intended message reaches out to the customers in an effective manner that generates value or the customers as well as the organization. The aspect of proper advertising also implies copyrights with various companies trying to outpace each other by copying or mimicking the advertisements of their competitors. Governments across nations are also putting legislative regulation on marketing advertisements so as to ensure fair competition in the market (Buskop, 2008, p.120). The present study would specifically analyze the aspect of advertisements that would include analyzing the aspect of creating innovations in advertisements and promotions and also to ensure that customers view the advertisements and the correct messa ge reaches out to the target market segments so as to help a company stay ahead of the competition in the market and generate innovations. Importance of Art of Copywriting The art of Copywriting is as important as ever, no matter how much the advertising world has changed. There has always been a need for copywriters because of the fact that copywriting provides a

Human resources management Essay Example | Topics and Well Written Essays - 2000 words - 3

Human resources management - Essay Example The human resource management team looks after various functions starting from recruiting the right talent to the organization, to their compensation and retention. Moreover, they have to develop the human resource of an organization in such a way that it is able to meet the present and future goals of the organization. Effective HRM practices increases employee productivity as well as financial performance of an organization (Huselid, 1995). Such practices include: Microsoft, an American public multinational corporation, was developed in 1975. It offers a wide range of computing related products and services. Being one of the most successful companies in the world, Microsoft gives a great deal of importance to its human resource. It would be not wrong to say that Microsoft is an employee driven organization and therein lays the key to its success. The vision of Microsoft states that: ‘We recognize that leadership in today’s global marketplace requires that we create a corporate culture and an inclusive business environment where the best and brightest diverse minds—employees with varied perspectives, skills, and experiences--work together to meet global consumer demands.’ Practices: Bill Gates, the driving force behind Microsoft had one simple philosophy while hiring employees for his organization. He wanted extremely intelligent staff for his company and he gave preference to intelligence over experience. Starting from selecting the most-driven employees from the best universities, and taking them through an interview process, Microsoft hired employees who fared well not only in the knowledge department but also had great problem-solving and technical skills. Microsoft also followed the ‘n-1’ policy while hiring employees. According to this policy, the company believed in hiring the right person always rather than just filling a required position. Later, Microsoft also

Describe three factors which may influence nutritional intake in Essay

Describe three factors which may influence nutritional intake in infants and explain how theses impact on diet-related disease in the UK - Essay Example Therefore, to meet evolving nutritional needs, an infant ought to obtain nutritionally safe and adequate complementary foods while breastfeeding for at least six month to two or more years. This paper describes three factors that can influence nutritional intake in infants and their impact on diet-related diseases in the United Kingdom. Infants require protein, carbohydrates, fat, protein, minerals, and vitamins. Breast milk and infant formulas contain enough amounts of needed nutrients for infants. However, breast milks have low iron and vitamin D (Meghea, 2013). The brain of an infant requires Omega-3 fatty acids to develop fully. The Institute of Medicine recommends consumption of 60 grams of carbohydrates, 31 grams of total fat, 500 milligrams of Omega-3s and 9.1 grams of protein each day of an infant up to six months old. According to IOM Infants between 7 and 12 months, old should consume at least 11 grams of protein, 95 grams of carbohydrates, 500 milligrams of omega-3s, and 30 grams of total fat each day (Ezzo and Bucknam, 2012). In the first six months since birth, an infant is fed breast milk or infant formulas. Infants ought to drink infant formula or breast drink every few hours or when they demand. An infant is ready to eat solid foods when about six months. The first solid food is iron-fortified infant rice or any recommended purees. Two tablespoons of rice cereals are offered an infant thrice or four times a day. Infant formulas and breast milks should also be fed to an infant. An infant between six and eight months is ready to start consuming strained vegetable and fruits. He/she is offered two to three tablespoons, four times a day. Whole-milk baby yoghurt should also be offered as it has high protein. Between 8 and 12 months, iron-rich strained meats are introduced in addition to earlier introduced food types. Eggs yolks, tofu, oat ring cereals, soft meat

The Society Of The Spectacle Media Essay

The Society Of The Spectacle Media Essay Society of the Spectacle written by Guy Debord and published in 1967 at the height of the Vietnam war argues that the world has been overtaken by the notion of spectacle. Debord describes what the spectacle comprises of (in several numbered paragraphs); he says that, In societies dominated by modern conditions of production, life is presented as an immense accumulation of spectacles. Everything that was directly lived has receded into a representation. (#1) Debord is stating that life in the modern age has become fixated on reality as representation (i.e. by the media) real life experiences have been substituted for experiences that are digitally lived. Debord goes on to say that the spectacle presents itself simultaneously as society, itself as part of society, and as means of unification. As part of society, it is the focal point of all vision and all consciousness. But due to the very fact that this sector is separate, it is in reality the domain of delusion and false consciousnes s: the unification it achieves is nothing but an official language of universal separationà ¢Ã¢â€š ¬Ã‚ ¦the spectacle is not a collection of images; it is a social relation between people mediated by images. (#3-4) With the rise of new media and the explosion of 24-hour news and reality television, it would seem that the existence of the spectacle becomes self-evident. Mass amounts of human beings are directed to gaze at what has become a global common culture, news and entertainment. For Debord, the spectacle is a tool of pacification and depoliticization; it is a permanent Opium war designed to force people to equate goods with commodities and to equate satisfaction with a survival that expands according to its own lawsà ¢Ã¢â€š ¬Ã‚ ¦ the spectacle distracts from the most urgent task of real life. (#44) Debord argues, our sense of reality is nothing more than an immense accumulation of spectacles. All that was once lived becomes mere representation . Debords theory of the sectacle is similar to that of Baudrillards theories which concentrate on the ideas of a hyperreality. He considered a photograph to be a replacement for the real object. The lines of reality and non-reality have become so blurred in our society that a photograph can replace the real. Like Debord Baudrillards believed we live in a mediated reality, which prefers the symbol of reality rather than the thing itself. We are constantly bombarded with images form mass media that our own lives are own reality becomes entwined with the images we see. The boundary that should exist between reality and fantasy is erased. A consequence of the age we live in. Images depicting the gruesome nature of war are constantly available on television and in newspapers and magazines; every page turned reveals a new atrocity. We have been flooded with these images for so long that they no longer have an affect on us, instead on inspiring empathy and sympathy we are more passive to them a feeling of indifference. In the mass media if there is a story about celebrities or lifestyle it would surpass gruesome photographs of war. As a society weve almost grown accustomed to these types of images, seeing them everyday. In an essay entitled Photographs of Agony John Berger also argues that society has become immune to images depicting suffering saying that à ¢Ã¢â€š ¬Ã‚ ¦ In the last year or so, it has become normal for certain mass circulation newspapers to publish war photographs which earlier would have been suppressed as being too shocking. One might explain this development by arguing that these newspapers have to come to realise that a large section of their readers are now aware of the horrors of war and want to be shown the truth. Alternatively, one might argue that these newspapers believe that their readers have become inured to violent images and so now compete in terms of ever more violent sensationalism. (ed Wells L, The Phtotgraphy Reader, chapter 27) Berger is questioning the effectiveness of the violent or shocking war photograph arguing that maybe the public have become immune to images of horror and the newspapers are competing to show ever more horrific images in order to gain pubic attention. We look around us and see a world beyond our control. Relying on advanced technologies to conduct war and to replicate it on film and TV has diminished our ability to distinguish between reality and entertainment, turning our experience of war into a mere spectacle. In regarding the Pain of others Susan Sontag Describes societies attraction to violent imagesà ¢Ã¢â€š ¬Ã‚ ¦ Everyone knows that what slows down highway traffic going past a horrendous car crash is not only curiosity. It is also for many, the wish to see something gruesomeà ¢Ã¢â€š ¬Ã‚ ¦ there does seem to be a modern need fro the consumption of images of suffering. And this abundant supply of imagery has dulled our senses and created a new syndrome of communal inaction, we look around us and see a world beyond our control, which is what Debord was describing in society of the spectacle. In her early book On Photography Susan Sontag writes that War and photography now seen insperableà ¢Ã¢â€š ¬Ã‚ ¦ (pg167) and as war evolves and continues so has the photographers response to the effects of conflict. The Bulky large-format cameras of the 19th century prevented the first war photographers such as roger Fenton from capturing the action of combat instead their photographs concentrated on the aftermath of the battlefields. With the technological advancement of cameras and not needing to haul darkroom equipment with them the first world war photographer could get closer to combat and then during the 2nd world war the introduction of the 35mm camera increased the intimacy of the cameras eye, enabling photographers to become part of the action, in a way the first exponents in the 19 century could never have dreamed. During the Vietnam war photographs could now been seen within days of them being taken, the immediacy making the images relevant and challenging the inevitability of war the viewer was now looking at something which is part of the present, and which carries over to the future. For a century and a half the camera has been witness to events that have shaped and shocked the wor ld, capturing these images forever. We might now live in a world of multi channel television, 24-hour news coverage and instant his on the Internet, but it is the still image that provides the most powerful record of our history, good and bad. The still image seems to hold so much power over us, they last, television is passing and goes by quickly, photography lasts, imprinted on paper and in the mind. War and the effects of warfare have always been explored throughout history in literature, poetry, art, film and photography. Before the first world war the depiction of battles by artists were often of soldiers and generals depicted as heroes, in their uniforms adorned with medals but during the first world war when artists were sent to the front line to record the scene, what they saw there defied their imagination. It soon became clear that the traditional painting couldnt capture the full horror of warfare. The modernist painters began to look at the universal grimness of war, the harsh reality of the world and painted not what they saw but what they felt. For example the artists Paul Nash who served as a solider, portrayed the battlefield in a painting titked Menin Road in 1919, what he depicted was the aftermath of war, a barren scene of an almost alien world the surreal colours a purple blue sky the mutilated bare trees, bursts of smoke rising from the debris strewn ground and blue light filtering through the clouds completely empty apart from four lonely figures in the background. Nash wanted rob warfare of its last shred of glory and its last shine of glamour. Francisco Goyas series of etchings Disasters of War depicts the horrors of the Napoleonic invasion of Spain in 1808 during which French soldiers brutally tortured the Spanish peasants and the Spanish responded with their own acts of cruelty. The works were withdrawn and withheld from publication during Goyas lifetime because of their controversial and disturbing qualities. Susan Sontag writes of Goyas etchings in Regarding the Pain of others, à ¢Ã¢â€š ¬Ã‚ ¦Goyas art seems a turning point in the history of moral feelings and of sorrow-as deep, as original, as demanding. With Goya a new standard for responsiveness to suffering enters art Goya was witness to these events during the war, but the etchings depict imagined scenes of the atrocities of violence where the lines between real events and imagined ones blur creating a unique reality that is complimentary yet distinct from the historical realities of war. As the viewer is not lead to believe the images are exact reproduction of ac tual events the effect is one of a sincere meditation on the terrifying potential that resides in all humans. The images dont specify who the people are-the soldiers could be French or Spanish, the dead tortured bodies could be those of civilians or soldiers giving the viewer a more open interpretation bringing images to life in a way that relate to personal experience. Goyas images are constantly being revisited looking at Francis Bacon triptych Three Studies for Figures at the Base of a Crucifixion 1944 the twisted screaming distorted creatures depict mans inhumanity to man and capture the fear of the future mood after the second world war and still our mood today, bacon like Goya still has a hold over our imagination, for example the Chapman brothers reconstructed the Disasters of war in 1991 using miniature plastic figurines. Painting and sculpture are clearly viewed as interpretations of the effect and consequences of war, with photography the assumptions is that images are see n as a document they appear real, even when we know photographs can be faked and subject to the photographers view of events. In On Photography Susan Sontag wroteà ¢Ã¢â€š ¬Ã‚ ¦ War and photography now seem inseparable. In On Photography Sontag explains what she saw as the sad state of a society that lived at a more and more voyeuristic distance to the first hand experience of reality. In accordance with this Sontag describes the photographers whose personal concern was apparently with finding out and understanding, were doing no more than satisfying the human thirst for sensation and driving this to extremes by ever more sensational images, until ultimately all feeling was lost. In the book The photograph as contemporary artà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦describes the contemporary war photographerà ¢Ã¢â€š ¬Ã‚ ¦ The use of medium-and large-format cameras (as opposed to 35mm format), not normally seen at the sites of war and human disaster-not at least, since the mid-nineteenth century-has become a sign that a new breed of photographer is framing the social world in a measured and contemplative mannerà ¢Ã¢â€š ¬Ã‚ ¦ She goes on to sayThe subject matter has been different, too; rather than being caught up in the midst of an event, or at close quarters to individual pain and suffering, photogrphers choose to represent what is left behind in the wake of such tradegies, often doing so with style that propses aqualifying pperspective. It is clear to à ¢Ã¢â€š ¬Ã‚ ¦Contemporary war photographers have in the main taken anti-reportage stance; slowing down image making, remaining out of the hub of action, and arriving after the decisive moment to allow the viewer a mor e contemplative look at war and the effects of war. Using Photomontage Martha Rosler infiltrates our comfort zones and reveals the dangers involved in an illusionary distance often created by the mass media between war and ourselves. By using images from magazines of advertisements combined with military images of soldiers and weaponry she transforms the notion of the safety of a home into one under assault. Her intent is to project the terror and atrocity of war into the comfortable place in which we live. She employs devices that work against the seduction of advertising and consumer imagery, the process of photomontage allows her to expose the gaps between image and reality, and ultimately make the viewer aware of an out of place presence. She addresses the impact of the mass media who according to Debord make the images of horror seem mundane and remote by pointing out the implicit presence of militarism in our daily lives, by juxtaposing popular lifestyle magazine images with stark images of war. The French Photographer Sophie Ristelhuber Photographs depicts the aftermath of war they are usually un peopled with no survivors and no dead, concentrating on the spaces of war rather than its participants, the scars and burns are found on buildings and landscapes rather then the people. Her photographs of the Kuwaiti desert, entitled Fait were made shortly after the end of the first Gulf War. Many of the photographs from this series were taken from a ariel viewpoint This elevated angle creates a distorted abstract view of trenches, tank tracts, bomb craters, blazing oil wells and battlefield detritus. You have to look carefully and closely at the photographs to discover that the lines and tracts objects engulfed by the sand are the results of war scarring the landscape emphasising how vast and sprawling the effects of war can be. Sophie Ristelhueber describes the effects of scale and perspective in her work: à ¢Ã¢â€š ¬Ã‚ ¦.The constant shift between the infinitely big and the infinitely small may disorientate the spectator. But its a good illustration of our relationship with the world: We have at our disposal modern techniques for seeing everything, apprehending everything, yet in fact we see nothing. Ristelhueber recently won the Deutsch Borse Photography prize 2010, which included set of images titled eleven blowups, a series of images of huge craters made by bombs In Beirut and Iraq, again the y describes the devastation war leaves behind both on the earth and the body. Paul Seawright photographs the traces of destruction that war leaves behind in a place The solitary places in Seawrights photographs seem to be concealing something they require the viewer to look beneath the surface of the image the isolated barren areas reveal hollows where mines have been cleared or left unexploded, or the subtle rubble of military debris strewn across the desert landscape. The quiet subtlety and blankness of the desert distances them from the spectacle associated with the medias representation of war, there is an unknown tension in the images Seawright generates a view of the futility of war. One of his photographs is almost identical to that of Fentons photograph of the Crimean war depicting empty cannon balls in a valley illustrating the fact that despite its technological advancements war is fundamentally always the same. In his book Hidden Seawright says that he hasà ¢Ã¢â€š ¬Ã‚ ¦ always been fascinated by the invisible, the unseen, the subject that doesnt ea sily present itself to the camera. Landlands And Bell were commissioned in 2002 by the imperial war museum to make an artwork in response to a two-week visit to Afghanistan and what they experienced there. Landlands and bells work characteristically focuses on the interconnected relationships linking people and architecture. They say: were totally surrounded by architecture. It is the most tangible record of the way we live because it describes how we relate to socially, culturally and politically. It is the most persistent of the way we live-our aspirations and beliefs. The result was among other video based works The House of Bin Laden. Presented as an interactive piece similar to a video game the viewer is in control via a joystick to explore a reconstruction of Osama Bin Ladens barren hilltop bunker. The viewer can virtually travel through a bleak set of derelict houses, surrounded by burnt-out cars and debris. Langlands and Bell took thousands of photographs of the house near Jalalabad, The eerie interactive digital exploration of Osama bin Ladens house offers an unsettling experience, and engages with the viewer in a totally new way regarding war photography. The houses surprisingly small and basic. Piles of blankets and clothes are strewn in the rooms elsewhere a single string bed is isolated in a dark corner. Outside there is a series of strangely constructed bunkers and a small mosque. Being in control of looking at the work almost feels like observing a crime scene. The buildings and grounds are absent of any human presence thought signs of people who were once there are constant, although the elusive bin Laden is nowhere to be seen, his presence can still be felt in this mesmerizing and ancient environment. It brings us disturbingly close to him, even as it emphasizes his continuing ability to evade capture. The House of Bin Laden becomes a metaphor for the elusive presence Bin Laden maintains by the very fact of his disappearance. By presenting this piece as an interactive game like simulation Langlands and Bell are actively engaging in the idea of the spectacle by using what is essentially and entertainment based media and allowing the viewer to control their viewer using a joystick, it could be argued that by combing entertainment and unreality with real life situations speaks more to a generation obsessed with mass media. They do not attempt to make the 3d environments look realistic like the photographs they took instead it looks constructed exactly as a computer game would look, angular and flat. I personally experienced this work when I saw the Turner Prize in 2004, and it is clear that their intention was for this piece to be viewed and experienced like a computer game. Violent warfare is sold as entertainment in the form of computer games whose manufactures claim to make them as realistic as possible. Thus reflecting modern societies engagement with entertainment as opposed to real life issues. There seems to be a move in contemporary war photography to a more contemplative and abstract approach, maybe this is as Debord describes because we are use to the violence and horrors the spectacle of war presented in the media, and have become almost immune and unmoved by these images. we can never experience the true horrors of war unless from first hand experience but photographers seem now to be taking the stance of the modernist painters of the first world war who painted what they felt rather than what they saw. Contemporary photographers are interpreting these events rather than documenting them, in a way that enables the viewer a more contemplative approach to the contemporary war photograph.